We designed a timeless simple, clean symbol and corporate identity for Access Biotechnology that reflected the marketing objectives. In a short period of time after the identity was implemented the principles of Access were able to sell the company for a tidy profit.
Adobe Postscript
The invention of Postscript was a turning point for digital printing. Adobe came to Woods+Woods to create a symbol that would communicate the concept of content going from computer screen to print output.
A joint venture between Atari and Lucasfilm Ltd. This symbol was chosen by George Lucas because the rising star image appealed to him. Lucasfilm Ltd. and Atari had joined forces to create and bring to market innovative software games.
Austhink needed a clever product identity to grab the attention of their new target customers: business productivity users. bCisive helps business managers properly structure their logic so they can make and communicate better, more informed decisions.
CellAssist builds technology to improve the way drivers connect with their vehicle. Design was a top priority for the CellAssist marketing team and we worked closely with them on a full identity system.
CellAssist is an automotive technology services provider that required a new website and intranet to help drivers communicate with their vehicle anytime and any place. Our team developed a custom interface, icon set, and information architecture to increase prospective clients and partners.
Multimedia Encyclopedia
This was the first multimedia encyclopedia ever introduced to the consumer market, so customers didn’t understand what they would be getting. This uncertainty, coupled with the initial $1,000 price tag, required a package that communicated the software’s enormous depth and value. This custom design allowed the package to be used as a sales kit and a point of purchase display.
Dominion Partners provides capital and strategic guidance to emerging technology companies in Communications, Software, and Services that are natural leaders in their market - companies first to market with a new product or evolving and existing market position into a new market niche.
This logo for high-end color printer needed to work on hardware products as well as in the print applications. It also needed to work in conjunction with the parent company EFI’s identity that we had also designed. The graphic representation of pages communicated printed output while the red color symbolizes heat and works with the Fiery name.
TurboTax’s well-recognized packaging look had been copied by the competitor. Turbotax was forced to take a strong competitive stance. It started with three phases of research which identified the key marketing messages and solidified a design strategy. The new branding system communicates continued quality while setting TurboTax apart from the look-alike competition.
Learning Wave division of Human Relations Media is a producer of high quality, award-winning videos, CD-ROMs and other supplementary materials for math education.
Empower Security
The graphic logo of Zeus throwing lightening bolts from above the clouds reflects the powerful protection Magna software products provided their clients.
A newcomer to the personal hand-held electronic organizers business. Pocket Express wanted their logo to embody the attributes of efficiency, speed and saving time. The streamlined train symbol creates a consumer friendly image while also communicating the objectives of memorability and efficiency.
The bright yellow package pops on the consumer shelf and sets Symantec apart from its competition.
Theatrix had been creating software for other publishers for many years. When they decided to publish their own titles, they wanted an identity that would reflect the creative energy of their company. The playful typography and asymmetrical shape make this logo come alive.
YTS, an innovative start-up in the online video space, required us to create custom landing pages to better position their products.
The package was a National Paperboard Packaging Competition Gold winner and appeared in the Communication Arts design annual.