The Southwest flavor of the symbol reflects Brinker’s history and the multiple stars symbolize the multiple restaurant chains – Chili's Grill & Bar, Romano's Macaroni Grill, On the Border Mexican Grill & Cantina that are part of the Brinker family.
McCrackens
Experimental package design is an effective way to develop new products and to explore new markets for existing products. This experimental product was released to the market in the south for regional test marketing.
At Woods+Woods we focus on communicating the heart and soul of the brand. Woods+Woods principle Paul Woods, while Executive Creative Director at Enterprise IG (formally SBG Partners) directed the design development on Old Style Ice Beer, Mickey‘s Ice and Colt Ice Malt Liquor.
Betty Crocker & Multi Grain Cheerios
Betty Crocker, an old time favorite brand for middle America wanted to expand into new product categories. These packages combine the reliable quality associated with Betty Crocker with a fresh, natural, gourmet specialty promise.
This decorative logo was designed to work in one color on packaging and print promotion.
A family-run farm selling to restaurants and specialty markets, Gourmet Gardens needed a fresh image for produce and gourmet food items.
Black Pearls
Black Pearls was a naming and design project. Designed for the Musco Family Olive company in Tracy California. Pearls are now the best selling canned table olives in America today.
Pepsi hired Woods+Woods to explore packaging design variations for it’s Fruit Works beverage line.
Sun World International, Inc. develops, grows and markets an extensive collection of special fresh fruits and vegetables and is an innovator in the rapidly changing agricultural industry. They wanted a logo that reflected the variety of produce they provided and not focus on any specific variety.
Our team created the gecko logo for the bottle cap and the illustrations that are featured on the label and six pack holder.
Powerful consumer brands can explore new areas and markets and still be consistent with the brand‘s core values