Clothing Swap's mission is responsibility through creatively refreshing social experiences. Clothing Swap needed a fresh new appearance and grassroots social media strategy to help spread the concept to women and prospective sponsors across the country.
The Wilhelmina 40+ Model Search Presented by Miraclesuit® is a nationwide model search. Woods 2 Designed the identity and worked closely with the Wilhelmina Marketing team on a nationwide campaign to find confident, beautiful and inspirational women ages 40 and over.
Wilhelmina Models required a high impact, online marketing campaign to drive conversions for the 2010 fitness model search. The campaign targeted health and fitness enthusiasts across the country. Contestants entered for a chance to win a 5-year Wilhelmina modeling contract and a feature in Shape & Men's Fitness Magazine. A custom brand identity was created in collaboration with the Wilhelmina Marketing team to ensure a consistent image across all channels.