Kid Pix - Best-selling Children’s Paint Program. Award winning package published in the books Great Packaging Design, Designing for Children, Communication Arts, and marketing by Design. Used as an examaple of effective packaging in “Selling off the Shelf ” marketing seminars.
Multimedia Encyclopedia
This was the first multimedia encyclopedia ever introduced to the consumer market, so customers didn’t understand what they would be getting. This uncertainty, coupled with the initial $1,000 price tag, required a package that communicated the software’s enormous depth and value. This custom design allowed the package to be used as a sales kit and a point of purchase display.
Brittanica Software a division of Britannica Encyclopedia. This package design was an appealing solution that incorporated 4 illustrations/paintings of these large creatures that roamed the earth long ago.
Globalink specializes in language and translation software. They wanted to penetrate the international business market. The use of flags from around the world gives Globalink’s logo an international corporate look.
The distinct hexagonal package gave their products tremendous appeal– it was often given favorable shelf placement with retail outlets. The unique packaging opened doors to new business alliances.
Learning Wave division of Human Relations Media is a producer of high quality, award-winning videos, CD-ROMs and other supplementary materials for math education.
In their original packaging, The Discovery name was buried, so the consumer could not make the connection between the popular TV network.
The package was a National Paperboard Packaging Competition Gold winner and appeared in the Communication Arts design annual.