Betty Crocker, an old time favorite brand for middle America wanted to expand into new product categories. These packages combine the reliable quality associated with Betty Crocker with a fresh, natural, gourmet specialty promise.
Multi Grain Cheerios
Multi-Grain Cheerios was a new product to be added to the grandfather of American breakfast cereals: Cheerios. This new member needed to retain the existing equities of Cheerios yet create a new look. The four large circles are reflective of the actual Cheerios and the four grains, wheat, rice, corn and oats.