General Mills
Betty Crocker
Betty Crocker, an old time favorite brand for middle America wanted to expand into new product categories. These packages combine the reliable quality associated with Betty Crocker with a fresh, natural, gourmet specialty promise.
Multi Grain Cheerios
Multi-Grain Cheerios was a new product to be added to the grandfather of American breakfast cereals: Cheerios. This new member needed to retain the existing equities of Cheerios yet create a new look. The four large circles are reflective of the actual Cheerios and the four grains, wheat, rice, corn and oats.